How Hard Do Your Clients Have to WORK to Get What They Want?
If you sell something online go through the process YOURSELF. How many clicks does it take for someone to actually BUY from you?
If you do parties, presentations or home shows how much work does your hostess/host have to do for you? Yes, you are giving free and discounted items...big whoop, THEY are doing all the work to get you your paycheck. How many steps are there?
Off the top of my head:
Plan the party
Clean the house
Figure out who to invite
Fill out all those invites
Gather addresses
Gather emails
Make follow up phone calls
Prepare food and drink
Clean up after the party
Gather orders and get them out to the guests
Think about it, that's a lot of steps! Brainstorm ways to cut down on the number of steps that your clients or customers have to take to get you YOUR bottom line! OR treat them better for doing so!
Seth Godin not only writes killer marketing books, but he has a blog entry about just this topic! Check him out!
If you do parties, presentations or home shows how much work does your hostess/host have to do for you? Yes, you are giving free and discounted items...big whoop, THEY are doing all the work to get you your paycheck. How many steps are there?
Off the top of my head:
Plan the party
Clean the house
Figure out who to invite
Fill out all those invites
Gather addresses
Gather emails
Make follow up phone calls
Prepare food and drink
Clean up after the party
Gather orders and get them out to the guests
Think about it, that's a lot of steps! Brainstorm ways to cut down on the number of steps that your clients or customers have to take to get you YOUR bottom line! OR treat them better for doing so!
Seth Godin not only writes killer marketing books, but he has a blog entry about just this topic! Check him out!
Thank you for posting this! I had a candle party last week. Not only did I have to do everything you mentioned, but in addition to that:
1.I have to now separate everyone's orders.
2. Bag each order with their individual receipr.
3. (My favorite)Affix her lables to all of her products for reorders.
4. Deliver them myself.
The next time this lady asks me to do a party for her, my answer will be "no". I'm too busy for all of this, and here I felt sorry because I had a bad turnout.
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